Analysis Of Consumer Behavior And Online Shopping Essay

Analysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. Undeniably turnover of such companies involved in this business is making new records everyday. Day by day the number of internet savvy people is increasing therefore e- commerce is spreading its wings in Pune as well. In the today’s era of competition comfort and convenience is more important for consumer for buying any kind of product or service. No doubt consumer behavior and attitude in online shopping is different from the actual market where he/she has access to see and verify the product. The purpose of this research study was to study the consumer behavior and attitude in online shopping of products in Pune area. The main research question in this study was to know the importance to different factors in view point of online shoppers. It also focuses on satisfaction level of online buyers towards different services provided by e-stores. This study was mainly descriptive in nature. Small samples of internet users were surveyed in Pune region of Maharashtra. Data collected were analyzed with the help of statistical test like ‘t’ test and ‘ANOVA’. 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