Tools for Analyzing Dimensions of Language and Persuasive...

Introduction Politicians frequently receive negative publicity at the hand of their own use of language. Their uses of words as they relate to persuasion typically fall within one of the three dimensions of language functional, semantic or thematic. Often their persuasive language can be found to closely resemble any of these three categories simultaneously. There are many tools for analyzing persuasive symbols, many of which should be utilized when analyzing great communicators such as President Ronald Reagan. In response to the Space Shuttle Challenger explosion on January 28th, 1986 where seven brave American’s gave their life. President Ronald Reagan made history with his famous speech, which didn’t only serve to address the great tragedy but served as a focal point of comfort for the grieving nation. He commemorated the seven heroes who had fallen that morning in route to outer space; he expressed gratitude to NASA for their past developments and encouraged further explo rations. Ronald Reagan was a great communicator, a charismatic persuader whose words delivered focus of the message through utilization of persuasive symbols. This paper aims not to be an all-inclusive guide for analyzing persuasive symbols but will sufficiently guide the reader to be a more perceptive of persuasive language. Tools for Analyzing Dimensions of Language and Persuasive Symbols First, a brief background in the three dimensions of language discussed throughout this paper. TheShow MoreRelatedLanguage of Advertising and Communication Via Advertising16638 Words   |  67 PagesLanguage of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2.1. General CharacteristicsRead MoreLanguage of Advertising and Communication Via Advertising16651 Words   |  67 PagesLanguage of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2Read MoreStudy of Recruitment Process and E- Recruitment12119 Words   |  49 Pagesand attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected. Recruitment is an important tool in an organizations HR kit to make organization competitive in todays global market. The right recruitment strategies hold the key for success for any organization. The objective of the recruitment process is to obtain the number and quality ofRead MoreHow to Prepare and Present a Case Analysis5797 Words   |  24 Pageson the organization’s financial position. Avoid saying, â€Å"I don’t have enough information.† You can always supplement the information provided in a case with Internet and library research. The Need for Justification The most important part of analyzing cases is not what strategies you recommend but rather how you support your decisions and how you propose that they be implemented. There is no single best solution or one right answer to a case, so give ample justification for your recommendationsRead MoreSociology and Group41984 Words   |  168 Pagesterms, effective groups balance conflict with a. conformity. b. cohesion. c. structure. d. closed systems. e. social dimensions. Answer: b. cohesion. . In dialectic terms, effective groups balance task dimensions with a. conformity dimensions. b. cohesion dimensions. c. structure dimensions. d. closed dimensions. e. social dimensions. Answer: e. social dimensions. . The open system ? closed system group dialectic can be described as a. balancing a commitment to group norms and standardsRead MoreCellc South Africa - Marketing15638 Words   |  63 Pagesmarket segments and target your messages to the businesses or households most likely to respond. To help accomplish this, our Telecommunications consultants conduct a detailed market segmentation study focusing on trends in key market segments, analyzing forces of change, and identifying risk and success factors. Researchers have indicated that target marketing is the better use of the most valuable resources, i.e. time and money utilized to generate additional revenue. (Tim and Wilson; 2000:75)Read MoreMarketing Exam Preparation for Monash Diploma 2 Students9515 Words   |  39 Pagesterm IMC used? * 2 types of communication * Briefly explain: * Characteristics and objectives of advertising * Purpose of public relation + how to achieve it * Sales promotion + when is it used + examples of tools * Idea of planning and control includes definition + benefits of planning, then link it to developing strategies for 4Ps * Control process (the 3 processes) + corrective actions taken linked to 4Ps C. How marketing build relationship/valueRead MoreMarketing Exam Preparation for Monash Diploma 2 Students9523 Words   |  39 PagesIMC used? * 2 types of communication * Briefly explain: * Characteristics and objectives of advertising * Purpose of public relation + how to achieve it * Sales promotion + when is it used + examples of tools * Idea of planning and control includes definition + benefits of planning, then link it to developing strategies for 4Ps * Control process (the 3 processes) + corrective actions taken linked to 4Ps C. How marketing build relationship/valueRead MoreHumanities11870 Words   |  48 Pagespossible vehicles could be canvas or paper. Art is very similar to spoken/ written language. Like art, language is a vehicle for the transmission of ideas. Each genre of art has its own rules and traditions, just like language has grammar and vocabulary. A baby is born with a potential to learn language, but he is not able to communicate in a particular language until he learns to use it. So the language of art needs to be learned too. The definition of beautiful is a fluid conceptRead MoreRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 Pages Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating Long-term Loyalty Relationships 18 Analyzing Consumer Markets 21 Analyzing Business Markets 25 Identifying Market Segments and targets 28 PART 4 Building Strong Brands 31 Creating Brand Equity 31 Crafting the Brand Positioning 34